Always Be Vigilant

At Always Bev, our mission is to educate, empower and provide skills to prevent crime and violent attacks on innocent people. We emphasize the importance of awareness in everyday situations as well as the significance in trusting your intuition.

"As you move about your daily routines, never let your guard down. The trickiest predators are the ones that walk among us, waiting and watching for an opportunity." —Barb Jordan

Always Bev was created in honor of my sister Beverly, who was tragically killed by her fiancé. Always Bev's commitment and passion is to help prevent others from being assaulted and becoming a victim. The Always Bev Personal Safety workshop has been called "life changing," and has been welcomed across the country in businesses, universities and communities.

Learning to be more aware as you move about your daily routine will allow you to identify warning signs and help keep a safe environment for you, your family and friends. Always Bev will empower you to trust your intuition and also provide you with skills that will allow you to make quick decisions, including specific actions to take if ever approached, vulnerable or physically threatened.

We make at least one decision a day that can determine our safety. This class will enlighten you to think daily about your choices and your encounters with people.

The Always Be Vigilant presentation is by far the most important part of my life's journey."  Barb Jordan, Founder, Always Bev.
Barb Jordan has been featured as a Personal Safety Expert on ABC News-Los Angeles, Good Life TV, iHeartRadio, and on CBS-Inside Edition.  Barb has traveled the world as an elite athlete, coach, broadcaster, and instructor.  As a former collegiate All American, National Champion and Gold Medalist as a USA Softball Team member and coach, Barb is experienced in skilled learning and teaching.  As a victim of predatory violence, Barb channeled her experience and knowledge gained through years of athletics and coaching into studying the skills of vigilance within situational awareness and how to predict unwanted behavior.  Barb is trained in Krav Maga and her instruction provides key fundamentals with the importance of body language and self defense techniques.  She is also certified in Active Shooting Training.  Always Bev provides the platform through which Barb is able to share her passion of educating others on personal safety at home, campus and in social environments and how our awareness can enable us to recognize warning signs with people or environments. She shares her  knowledge on predatory behavior and different tactics they may use to gain your trust. Her commitment to preventing violence against others with her astute teaching style has captivated audiences across the country.  Barb has already positively affected many lives and she welcomes the opportunity to share her knowledge with you.

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The Always Bev presentation is offered in person and online. The programs are customized specifically for the audience with your everyday safety in mind. These courses will empower the attendees with knowledge and skills from this impactful training.

  • Situational Awareness - 90 minute course providing life skills on personal safety in everyday routines and  environments.  This session includes an emphasis on awareness and decision making while implementing a mindset with steps to take to stay safe.  Key self defense strikes are highlighted with  repetition and provide actions to implement if ever threatened or vulnerable.  

  • Sexual Assault Prevention - 90 minute course providing statistics, awareness and specific skills for safety at home, campus and socially.  This session includes the importance of body language, safety in numbers, identifying charming behavior,  having a plan of action, how to use your voice and self defense techniques.  

  • Active Shooter Training - 60 minute course that emphasizes the importance of having a plan in the event of an active shooter.  Active shooting survivors will share their experience as they describe the atmosphere before, during and after a shooting.  Indicators to identify warning signs of potential shooters will be highlighted.  This session includes the keys to Run, Hide and Fight to help prepare your mindset with skills to put into action.

  • Consultation - Individualized one hour session to gain support and skills to implement into your life, specifically within a toxic relationship or any concerning behavior where your safety feels threatened.   This consultation can include an evaluation of your home or office to ensure that your premises are safe and secure.  

  • Trauma Recovery Coach- Begin your healing process and reconnect with yourself and the world as you connect with your inner strengths and navigate through the recovery process.  Many victims have found a safe place with Barb, to share their experiences.  Through her compassion and understanding with trauma, victims are able to form a bridge with feeling safe, secure and loved. 


Safety in Numbers

There is safety in numbers. When you have the chance, take somebody with you on an errand. If possible try and stay in groups of 3 or more.


Body Language

Your body language should be strong with a good walking pace with your head and eyes up. Make eye contact with people who approach you.



When passing somebody make sure there is space, and that you create your own walking lane. If you pass somebody and you are concerned, its OK to look back over your shoulder.


Understand Intrusive Conversations

Understand intrusive conversations and pay attention to the personal information you are sharing with others, even if they are a familiar face.


Set Ground Rules

Set ground rules at home, work, and campus for friends, guests and workers that enter your inner circle.


Confide in Family and Friends

Confide in your family and friends about a person in your life whose actions are concerning, especially if you keep telling yourself “It’s nothing, it will be OK.”


Stand Firm

Stand firm if your response to somebody is “No.’ Your first thought is usually the right thought. Don't be charmed or manipulated to change your decision. Trust your intuition.


Report Concerning Behavior

If you are concerned about the behavior of an individual, report it. Some examples include threatening words, intimidation, aggression, stalking, and angry outbursts.

National Domestic Violence Hotline:
1-800-799-SAFE (7233)

Human Trafficking:

National Sexual Assault Hotline:

Small Business/Webinars



  • Up to 15 people. *Travel Fees May Apply

University/Keynote Speaker

  • *Travel Fees May Apply

Barb Jordan has launched the podcast, Always Bev The Ripple Effect.
In Season One Barb tells the story about how her sister Beverly became a victim, by the fiancé who was "too good to be true." It includes interviews with family and friends who had intuition and saw warning signs. The following seasons include an inside look on how to stay safe with experts in Domestic Violence, Social Media, Sex Trafficking, Online Dating and more! This podcast has been used as a learning tool for many as a source of education and awareness. Subscribe for free and be notified of new episodes.

Listen to Always Bev: The Ripple Effect:

 If you are interested in having Barb as a guest on your podcast, please contact 


Always Bev and ROK Investigative Group Join as Strategic Partners.

Rosanna Licitra is a seasoned Investigator with robust experience acquired over the 30 years. Rosanna Licitra is a Retired Senior Special Agent for Department of Homeland Security Investigations, formerly US Customs Service of which she served for 26 years. During her time as a Special Agent she specialized in Child victims, Child/Exploitation and Child Pornography investigations for over 10 years. She is also trained in the Forensic Interviewing of Children. She has earned several performance-based recognitions from the U.S. Customs Service/ U.S. Department of Homeland Security.

During her time as a Special Agent she had the opportunity to work a variety of criminal cases and her most rewarding work was in the area of Child Exploitation/Child Pornography investigations where she feels that she made a difference with every arrest as she has saved many children.

“I am pleased to align with Always Bev because of the positive work the organization is doing to help educate people on vigilance and safety,” said ROK founder, Rosanna Licitra. “I know that sharing my information and experience can help people avoid dangerous and perilous situations. I look forward to working with Barb Jordan to affect positive change by reaching her audiences with my experience and expertise."

Always Bev is proud to announce Larry Martin as a Consultant.

"Larry Martin is a perfect fit being a consultant with Always Bev as his passion and lifetime commitment has been to keep people safe," commented founder Barb Jordan.

Larry is a safety and security professional with over 30 years of police, public safety and security experience. Larry was a civilian 911 dispatcher for a northwest suburban (Illinois) police and fire department for three years. After graduating the Chicago Police Department (suburban police academy), Larry spent 27 years with a northwest suburban police department. During his career, Larry was a Field Training Officer, Evidence Technician, Hybrid Targeted Violence Task Force, Northern Illinois Police Alarm System Mobile Field Force (23 years) and was the team commander. Larry was a patrol sergeant and retired at the rank of lieutenant.

Always Bev is proud to announce  Isaac Payne as a Consultant.

Always Bev is proud to announce that Isaac Payne has been added to the staff as a consultant. It is planned for Payne to share his expertise in self defense practices and to integrate the physical technic training to the Always Bev program.

“Isaac's knowledge of situational awareness and his expertise in martial arts makes him an exceptional addition to Always Bev,” commented, founder Barb Jordan. “Although our goal is ultimately for our clients to avoid crimes of opportunity, we know that is not always possible, and it is vital in the instances of unavoidable confrontation, that people are properly prepared. Isaac will help ensure that.”

A veteran of the U.S. Air Force, Payne has spent over sixteen years in law enforcement, with a current rank as Sergeant. During this time he has gained training and experience in crisis communication and de-escalation.

Payne also is a martial artist who works with people of all skill levels to help them learn how to best defend themselves. He has spent years training in various martial arts including Muay Thai, Jiu Jitsu, and Krav Maga. He is a certified instructor with the United States Krav Maga Association and the Rigan Machado Brazilian Jiu Jitsu Association. Isaac holds a Bachelor of Science in Communication from Brigham Young University-Idaho.

Always Bev announces the addition of Stacy Lim as a Consultant.

Lim, now retired, served the Los Angeles Police Department (LAPD) for thirty years, and ultimately specialized in officer training with the rank of Sergeant II. As a consultant, Lim will work with Always Bev owner, Barb Jordan, providing skilled and experienced expert advice on key safety tips and techniques, to be highlighted in Always Bev seminars and training classes.

“I am so proud of Stacy and what she overcame after being targeted by gang members in her early law enforcement years,” commented Barb Jordan. “Having the strength and commitment to overcome such tragedy and violence, and be able to put her energy into having such a prolific career with LAPD truly describes Stacy to her core. She has always been a woman with the highest standards of integrity and a natural ability to look out for the well being of others. Always Bev is fortunate to be able to share Stacy’s knowledge acquired from her years serving the community of Los Angeles as a decorated member of the LAPD.”

Although Lim and Jordan were teammates and NCAA National Champions at Cal State University Northridge (CSUN), it wasn’t until she attended a fundraising dinner at CSUN when Lim became aware of Jordan’s plight to honor her late sister Beverly, through teaching personal safety and vigilance. While at the dinner, Lim heard college students sharing their most impactful happenings of the academic year, one of which was attending an Always Bev seminar, led by Jordan. Lim responded with enthusiasm in learning of the safety platform.

Lim’s motto “Prepare your mind, for where the body may have to go,” fits in perfectly with Always Bev’s mission and Jordan’s passion to help others stay safe by stressing awareness in their daily routines, sharpening decision making skills, and introducing specific actions to take if ever vulnerable or physically threatened.


Always Bev proudly adds Army Ranger Dan Traeder as a Consultant.

"Dan Treader adds another level of experience as a consultant for Always Bev. His experience in predicting behavior and tactical techniques is on an elite level" stated Founder Barb Jordan. Daniel is a safety and security professional with over 30 years of combined military, security and public safety experience. During his 10 years as a Fire Fighter III and Paramedic with the Village of Lincolnwood, Daniel led the department's training programs including auto extrication training, CPR and the Hybrid Targeted Violence Task Force. While in the U.S. Army 2nd Ranger Battalion and as a military contractor, he was deployed to Korea, Philippines, Bosnia, Africa, Afghanistan and Iraq.

Daniel earned his Bachelor of Arts degree from Roosevelt University where he majored in History and minored in African Studies. He is a graduate of the U.S. Army Infantry, Airborne School and Ranger School. Daniel was recognized by the Village of Lincolnwood with a Life Saving Award in 2010 and named Firefighter of the Year in 2015. He also volunteers with Chicago's Own Young Marines and is a five-time finisher of the Bataan Memorial Death March Marathon.

BARB HAS BEEN MAKING HEADLINES! Check out these latest stories:

January 13, 2023
Barbara Jordan Presents Self-Defense Techniques and Tips
on WSMV Channel 4 News, Nashville

Click here to see the interview:


December 1, 2022
Barbara Jordan ALWAYS BEV Interview
on KABC Channel 7 News, Los Angeles

Click here to see the interview:


March 28, 2022 
Barbara Jordan interview on Good Life Television:

Click here to see the full video:


March 4, 2022 CSUN Today
Barb Jordan interview

Click here to read the interview:

CSUN Today


November 14, 2021
Barbara Jordan on iHeartRadio

Click here to listen to the clip:
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October 28, 2021
Barbara Jordan on Inside Edition

Click here to watch the video:

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July 23, 2021
Barbara Jordan ALWAYS BEV Interview
on Sports 56 WHBQ, Johnny Hardin, Memphis Tennessee

Click here to hear the clip:

Real Sports Talk - SPORTS 56


MAY 22, 2021
Barbara Jordan ALWAYS BEV Interview
on KABC Channel 7 News, Los Angeles

Click here to see the interview:


MAY 2, 2021
Barbara Jordan ALWAYS BEV interview
on KNX-FM, Los Angeles

Click here to hear the clip:



OCTOBER 21, 2020

Social Impact Heroes: Why & How Barbara Jordan of ‘Always BEV’ Decided To Change Our World

Click here to read the article:


Inquiries related to inviting Barbara Jordan 
to speaking engagements, interviews, or as a podcast guest, please contact us at: